Public Relations: Finding “The Great Communicator” through US Presidencies

Which one of these former US Presidents do you believe has held the title of “The Great Communicator” by the press? Would that be Bill Clinton, George W. Bush, or Barrack Obama? As a matter of fact, none of them. Even though some of them had been very charismatic communicators, they never managed to de-throne … More Public Relations: Finding “The Great Communicator” through US Presidencies

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Sales Coaching: Once you do this, they can no longer walk away…

In October 2013 I attended my first sales training seminar. One of the first things that we were told, and which is a recurring theme throughout all sales training programs, is that that when we are engaging with a prospect, one of the first things that we need to do as sales people, is that we need to identify who is the “decision-maker”. When asked “Why?” the obvious answer was that “It’s saving you the time to repeat everything twice”, which makes perfect sense. … More Sales Coaching: Once you do this, they can no longer walk away…