NO! MARKETING SUCCESS IS NOT MEASURED IN NUMBER OF SALES!

Your first thought would be “What are you talking about? Of course it is measured in sales”! When we are evaluating marketing campaigns, we are directly relating the success of our marketing campaign with the number of sales generated. This is common sense for most companies, and for years have stood by it and defend … More NO! MARKETING SUCCESS IS NOT MEASURED IN NUMBER OF SALES!

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Delivering BAD NEWS

The ability to communicate effectively and in such a way that the other person gets on board with you, is the difference maker between successful people and those who believe that they are just unlucky. Communicating with a customer happens at multiple levels of the marketing and sales process, and includes both delivering good and bad news. … More Delivering BAD NEWS