How to Talk the Language of your Customers

How many times has this happened to you? You are talking with someone (a potential customer) and you come to a point where you question yourself whether or not they are really following you, or if they are onboard with whatever it is you are saying? Then you understand exactly the importance of talking the customers’ language. … More How to Talk the Language of your Customers

Beyond Price: 4+1 Reasons that influence purchasing decisions

Price is the easy way to justify loosing a potential customer, yet we understand that if every transaction was about price, none of us would have a €1000 smartphone, instead, we would still have our first €30 mobile phone. So think for yourself as a customer… what drove you to the €1000 smartphone? … More Beyond Price: 4+1 Reasons that influence purchasing decisions