NO! MARKETING SUCCESS IS NOT MEASURED IN NUMBER OF SALES!

Your first thought would be “What are you talking about? Of course it is measured in sales”! When we are evaluating marketing campaigns, we are directly relating the success of our marketing campaign with the number of sales generated. This is common sense for most companies, and for years have stood by it and defend … More NO! MARKETING SUCCESS IS NOT MEASURED IN NUMBER OF SALES!

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Digital Marketing: Content is no longer King!

Creating content is by no means an easy task. It has been said “Content is King” in the digital era, but what is it that separates good content from the rest? The answer, is that good content delivers on its objectives! If you are creating content just for the sake of creating content, then you have got it all wrong. Content needs to be meaningful, useful, and above all… serve a purpose. … More Digital Marketing: Content is no longer King!